Do you know about white-label platforms for location services? Many companies starting in GPS tracking may have doubts when choosing a GPS tracking platform. You might already be using some software and notice that it doesn't meet all the needs of your prospects and clients. This is an indicator that it's time to adjust your tools and solutions to meet and exceed the market's expectations.
Whether you have experience in the field or are venturing into the GPS tracking and geolocation business, this article will provide you with all the information about white-label location platforms. Keep reading!
What a White-Label Platform Can Do for Your Location Business
Platforms labeled as "white-label" are generally developed on a cloud-based software. They are "Software as a Service" (SaaS) developments, which means you lease software instead of buying it entirely, consuming it as a service. What makes a platform "white-label" is that it allows you to customize the user interface to give it the brand identity (aesthetics, corporate colors, logos) that matches the company that hires and provides the service with this software.
Furthermore, this type of software integrates easily with other systems (an ERP or enterprise resource planning system, for example). Being cloud-hosted, the technical requirements are usually minimal (usually everything is done through a web browser), not to mention that licensing costs are affordable and allow for good profit margins.
With a white-label platform as the foundation of your location business, you save time, effort, and money that you can allocate these resources to other areas or business needs.
The Benefits of a White-Label Location Platform
We've already mentioned the possibility of user interface customization. In other words, a white-label platform aligns with the company's branding, but this isn't the only benefit it offers. Some of them include:
No Initial Investment Required
With this model, software development investments aren't a headache. That's one of the solutions for your business that a white-label location platform offers.
With this option, you don't need to invest in a development team. The software development is taken care of by the software provider, who hosts it in the cloud, and you only pay a subscription to use it.
No Maintenance Costs Required
Regarding maintenance, this type of platform doesn't require specialized personnel to keep the software updated. Updates are automatic, in the cloud, and are the responsibility of the provider.
Stability and Scalability
Good SaaS platforms are stable: they guarantee service availability and meet rigorous quality standards.
These cloud services allow you to track all the assets your clients need without limits because they are scalable. In other words, as your operations base expands, you can expand the software's capacity.
New Features
A high-quality white-label platform will always stay up to date regarding new features your clients may require. It may even anticipate these requirements by offering a development team that will create these features for you consistently.
This way, you'll always have something new to offer to your clients or expand your horizons to pursue new business opportunities.
They Function as MSaaS
White-label platforms are generally conceived as SaaS, meaning that the software is rented as a service, significantly reducing the implementation and execution time. Moreover, they are more cost-effective compared to creating new software. All you need is internet access and an email account for the solution to work, after which you only need to follow the necessary steps for customization.
However, there's a trend that goes beyond this, called MSaaS (Managed Software as a Service), which adds a crucial human component to support and drive the growth of your company, rather than just providing software as a service. In other words, you not only have a software provider, but also a strategic ally.
User Interface Customization
Another advantage offered by a white-label GPS tracking system is the customization of the user interface.
You can use your company's colors, logo, representative image of the company, and more. This allows you to provide your clients with a professional aesthetic that facilitates and enhances the sense of belonging.
In advanced platforms, you can even make changes to stylesheets or CSS, for example, and have fonts and many other customizations that seamlessly integrate with your brand identity or allow you to have a unique platform.
Effective Technical Support
Regarding technical support, the learning curve for MSaaS platforms is reduced. So, with just a few days of use and testing, monitoring technicians can operate with it.
However, it's crucial to have technical support that meets your needs and responds quickly and effectively.
Adaptable for Mobile Applications
With mobile app technology, you can take the location platform anywhere. From the app, your clients and users can monitor assets, view routes with stops and events, receive alerts, and more. Your provider can also offer other apps that allow your clients to manage field personnel (such as guards or sales forces) or to provide services to companies in other niches, such as last-mile delivery and logistics.
These apps are also available on Apple and Google stores, with the same customization options as the platform.
Conclusion
There is no room for doubt; white-label platforms are a technological, customizable, cost-effective, user-friendly, fast, and secure option for offering robust and competitive location and GPS tracking services.
We simplify your decision; get in touch with us, and we will advise you on the best tools for your business.
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